Together But Poorer: The Family Mobile Bundle Myth That's Costing UK Households Dear
Family phone plans sound like a no-brainer — one account, shared data, and a discount for sticking together. But scratch beneath the surface of what UK networks are actually selling and the promised savings have a habit of evaporating into exit fees, mismatched upgrade dates, and data-sharing rules that benefit the network far more than the family. We run the numbers, expose the traps, and work out whether going it alone might actually be the smarter play in 2025.