Rolls-Royce Motor Cars has launched its first North American Private Office in the heart of New York’s vibrant Meatpacking District. This new creative hub allows elite clients to collaborate directly with U.S.-based designers to bring their bespoke car dreams to life, creating one-of-a-kind masterpieces that reflect personal tastes and aspirations.
The New York Private Office joins Rolls-Royce’s global network, which includes locations in Shanghai, Dubai, and Goodwood, with Seoul soon to follow. This strategic expansion supports the growing demand for more complex, personalized commissions in North America—one of Rolls-Royce’s largest markets for over two decades.
At the Private Office, clients engage with designers and expert client experience managers in a luxury studio filled with bespoke samples, including fabrics, paints, and leathers, alongside curated local artworks. This setting serves as inspiration for creating deeply personalized vehicles, pushing the boundaries of creativity and craftsmanship. Once the design is approved, clients can track the commission’s progress as artisans in Goodwood bring their visions to life.
Beyond bespoke commissions, the New York office offers access to exclusive Rolls-Royce Private Collections. These collections showcase the brand’s creative and technical prowess, further inspiring clients to explore new levels of personalization.
This expansion marks a significant milestone for Rolls-Royce in the Americas, promising to elevate client engagement and bring unmatched luxury car experiences closer to home. As Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, noted, “Private Office New York will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce to new levels.”
New Yorkers and North American luxury car enthusiasts can now take their Rolls-Royce experience to extraordinary heights—right from the heart of Manhattan. Learn more about Private Office New York at Rolls-Royce.
