Q3 smartphone shipments were up 4% y-o-y at 316.1 million units – the fifth consecutive quarter of growth, says IDC.
“While the growth of the Chinese players in emerging markets has been an ongoing theme this year, Apple also enjoyed a 3.5% YoY growth in shipments this quarter fueled by strong demand from the previous models and the launch of the new iPhone 16 lineup,” says IDC’s Nabila Popal, ‘in Q3 2024, older iPhone models, specifically the iPhone 15, performed exceptionally well due to the heavy promotions and increased marketing activities around Apple Intelligence. Despite the staggered rollout of Apple Intelligence in markets outside the U.S., Apple will continue to grow in the upcoming holiday season as it expects many customers to upgrade from the iPhone 13, iPhone 12 and prior models to a new AI-enabled smartphone, future-proofing their purchases for the long term.”
| Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q3 2024 (Preliminary results, shipments in millions of units) | |||||
| Company | 3Q24 Shipments | 3Q24 Market Share | 3Q23 Shipments | 3Q23 Market Share | Year-Over-Year Change |
| Samsung | 57.8 | 18.3% | 59.5 | 19.6% | -2.8% |
| Apple | 56.0 | 17.7% | 54.1 | 17.8% | 3.5% |
| Xiaomi | 42.8 | 13.5% | 41.5 | 13.6% | 3.3% |
| OPPO | 28.8 | 9.1% | 27.2 | 8.9% | 5.9% |
| vivo | 27.0 | 8.5% | 22.0 | 7.2% | 22.8% |
| Others | 103.7 | 32.8% | 99.6 | 32.8% | 4.1% |
| Total | 316.1 | 100.0% | 303.9 | 100.0% | 4.0% |
| Source: IDC Worldwide Quarterly Mobile Phone Tracker, October 14, 2024 | |||||
