Amazon Prime Day 2024: Everything to know and early deals

We’re just a few weeks away from yet another Amazon Prime Day—or, as we like to call it, Black Friday in July. From the latest tech we love, to the cool gadgets we wished we had bought but didn’t, Prime Day is packed with some really great deals.

Whether you’re new to Amazon’s Prime Day event or you’ve been through it multiple times, it always pays to have the best information. Without further ado, here’s everything we know about the next big sale event. Or if you just want to see the deals already on sale, jump straight to early deals.

What is Prime Day?

Prime Day is an annual shopping event that first kicked off in 2015. Back then, it was created to celebrate Amazon’s 20th anniversary. The event started as a big sale for only Amazon Prime subscribers, and, in many ways, it remains that way to this day.

Since 2015, Prime Day has grown into a massive event that covers multiple countries where Amazon is present. And instead of 24 hours of sales, we now get 48 hours to shop the deals, which should be more than enough time to get all the cool gadgets you’ve been dreaming of.

When is Prime Day 2024?

Well, we don’t have anything official quite yet, but we can guesstimate the date for Prime Day 2024. First off, Prime Day usually takes place on a Tuesday and Wednesday in July.

The chosen dates for 2023 were July 11th and 12th, while in 2022, the event took place on July 12th and 13th.

Considering all this and checking out the calendar for this year, we have a couple of options if Amazon sticks to tradition. Prime Day 2024 could be on either the Tuesday-Wednesday pairing of July 9 and 10, or one week later on July 16 and 17.

Unless Amazon decides to switch things up and pick other days of the week, or shoot for later in the month, these are the best bets until we get an official announcement. We’ll update this article as soon as Amazon confirms the timing.

Deals usually kick in at midnight EST, so make sure you’re ready. Of course, in the days leading up to the event, you’ll see more and more discounts specifically reserved for Prime members. We’ll cover those here too!

Will there be another Prime Day in October?

Since we don’t have any official information on the July Prime Day event, we definitely don’t have any information on the October event. However, we can again speculate that Amazon will indeed create a new big sale event dedicated to Prime members in October.

The main reason we believe we’re getting a new Prime Day in October is the fact that Amazon has been pretty consistent with its scheduling. You can also pretty much expect to get another weird name for it. Who remembers “Prime Big Deal Days” from last year? It’s likely we’ll just be calling it “October Prime Day.”

Do I need to be an Amazon Prime member to shop the deals?

As the name suggests, Prime Day is an event dedicated to Prime members. The monthly subscription costs $14.99 per month, or you can pay $139 for the whole year. If you haven’t been a Prime member before, you can sign up for a 30-day free trial to score the Prime Day deals.

The subscription comes with loads of perks, including free speedy delivery, access to Prime Video and Music Prime, cool books and podcasts, and much more.

However, do keep in mind is that many discounts available during Prime Day are not necessarily marked as such and are available to all buyers. Most deals, however, are marked accordingly, and only Prime members can access them.

How to find the best Prime Day deals?

Finding the coolest Prime Day deals is super easy—you only need to check in here at PCWorld. We’d also suggest following us on social media because we’ll definitely be pushing our favorite discounts there.

What types of products do we expect to go on sale?

First of all, we expect to see loads of Amazon’s own products available for sale. From Kindles to Echo devices, security cameras from Ring and Blink to Fire TVs and soundbars, and all those nifty little tablets, we’re expecting to see great prices for all of these. Older products will likely get new best prices during the Prime Day event, so we’ll definitely be looking for those specifically.

Second, other brands are certainly going to join in the fun: Samsung, Apple, Dell, Lenovo, and so on. We expect to see great deals for massive monitors, large smart TVs, speedy laptops, fantastic headphones, smartwatches, smartphones, cameras, keyboards, storage devices, and plenty more.

Of course, the deals aren’t tech-exclusive, but we’re definitely going to focus on those at PCWorld.

Do other retailers run sales during Prime Day?

Like with any sale event, there’s nothing stopping other retailers, like Best Buy, Walmart, Target, and so on, from running their own deals during Amazon’s Prime Day.

So, yes, you could find similar prices elsewhere without even having to pay for a Prime subscription. In many of our Amazon deal round-ups, we note deals from other retailers as well.